Thrasher is extremely selective and protective of their brand. Back again in 2016, Thrasher editor Jake Phelps asked Justin Bieber and Rihanna not to wear their clothes. “We never mail packing containers to Justin Bieber or Rihanna or these fucking clowns. The pavement is where the serious shit is. Blood and scabs, does it get realer than that?” explained Jake.
Naturally, Thrasher is extremely selective of who they associate with.
Lacoste is one particular manufacturer Thrasher seems to respect as they have just resolved to spouse with them and release a collaborative selection. The collection involves t-shirts, polos, a tracksuit, socks, and far more. Lacoste’s renowned crocodile gets set ablaze with Thrasher flames in the course of the complete selection.
Store the new Thrasher x Lacoste collab tomorrow, September 28th at lacoste.com.