Rihanna oozed seductive in an ad for her new Fenty perfume on Sunday after officially becoming a billionaire last week.
The 33-year-old superstar shared the promo for her brand’s first fragrance with her more than 102 million Instagram followers.
‘We’re f****d up, most of the time,’ Rihanna said in the voiceover for the ad as she stood in a verdant field.
Fit: Rihanna flaunted her taut abs in a tantalizing new ad for her Fenty perfume
‘And it’s not because we want to be that way,’ continued the Barbados-born beauty who was clad in two layered white sports bras and khaki pants with a long fuzzy cardigan.
‘It’s because we’re dealt the hand and guess what? We don’t run from it.’
The Umbrella hitmaker then pulled the cardigan around her shoulders and gave the camera a sultry stare.
‘We deal with it,’ Rihanna said as she laid in the grass and turned her face to the side.
Highly-anticipated: The 33-year-old superstar shared the new promo for her brand’s first fragrance with her more than 102 million Instagram followers on Sunday
Dreamy: Rihanna was seen laying in the grass and turning her face to the side as she gazed at the camera
How Rihanna became a billionaire:
Rihanna is now worth $1.7 billion, according to Forbes.
The majority of her fortune – an estimated $1.4 billion – comes from the value of Fenty Beauty, the brand she now owns 50 per cent of.
Much of the rest of her wealth comes from her successful lingerie company Savage x Fenty which is worth an estimated $270 million.
Her earnings from her career as a chart-topping musician and actress make up the rest.
Available online and at Sephora stores, Fenty Beauty products were successful from the get go.
By 2018, its first full calendar year, the makeup line was bringing in more than $550 million in annual revenues.
This overtook revenues from brands like Kylie Jenner’s Kylie Cosmetics, Kim Kardashian West’s KKW Beauty and Jessica Alba’s Honest Co.
The scene cut to the songstress in a strappy black top and rocking several diamond earrings as she walked through a grove of bamboo trees.
She continued, ‘And so you want me to tell you what a woman is supposed to smell like?’
‘However the f**k they want to feel,’ she concluded as the clip ended with a shot of the perfume bottle.
In the caption of her post, Rihanna wrote, #FENTYPARFUM ……… get early access, hit the link in my bio!’
Striking: The scene cut to the songstress as she walked through a grove of bamboo trees
Edgy: In the voiceover for the ad, Rihanna asked, ‘And so you want me to tell you what a woman is supposed to smell like?’ before concluding, ‘However the f**k they want to feel’
There it is: The clip ended with a shot of the perfume bottle
Earlier in the week, the beauty mogul was officially proclaimed a billionaire. Forbes reported that Rihanna’s net worth was a staggering $1.7 billion.
At the end of July, Diamonds singer promoted her latest business venture as she teased the imminent launch of her highly-anticipated fragrance. The nine-time Grammy winner shared two black and white portraits of herself rocking a plunging top.
In addition to wearing a black leather jacket, which hung loosely off her shoulders, she accessorized with a number of diamond earrings.
Mogul: Rihanna teased that the launch of Fenty’s first perfume is ‘coming soon’
RiRi made sure to assure her fans the release was just around the corner, which overjoyed them, including Lizzo, who commented, ‘Wow.’
On her Instagram Story, Rihanna shared a video of a perfume bottle with the caption ‘something sensual, confident yet sexxy ✨ coming your way very soon.’
In March, the superstar filed a trademark for a line of haircare products and tools, ranging from shampoo to hair glitter, under the name of Fenty Hair.
Stunning: While promoting her latest business venture, the Grammy winner shared two black and white portraits of herself rocking a plunging top under a black leather jacket, which hung loosely off her shoulders
Exciting: RiRi also made sure to assure fans the release was just around the corner, which overjoyed her followers, including Lizzo, who commented, ‘Wow’
Exciting: On her Instagram Story, Rihanna shared a video of a perfume bottle with the caption ‘something sensual, confident yet sexxy ✨ coming your way very soon’
Her tentative business venture, which she has not confirmed, comes as she recently hit the brakes on her Fenty fashion line, which was launched in May 2019.
Earlier this year, LVMH said in a statement that the brand, based in Paris, would be ‘put on hold’ pending better conditions – a rare setback for the luxury group, which has weathered the COVID-19 pandemic better than most rivals.
Rihanna – named the richest female musician in the world in 2019 – is said to be ‘sad’ at the decision, but her popular Savage X Fenty lingerie line, cosmetics lines Fenty Beauty and Fenty Skin are set to continue.
Lots of products: In March, the superstar filed a trademark for a line of haircare products and tools, ranging from shampoo to hair glitter, under the name of Fenty Hair (pictured in 2019)
Her underwear brand generates about $150million in revenue, The New York Times reported in December last year – but was not at that time profitable.
Fenty Skin had sales of $30million in under four months on its e-store, WWD reports.
Fenty Beauty reportedly generated $570million in revenue in 2018, according to Forbes.
The Diamonds singer first put out her makeup line three years ago at Sephora, racking up sales eclipsing $100million over the course of its first few weeks.
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By contrast, when asked about Fenty last October, LVMH’s finance chief Jean-Jacques Guiony called it ‘a work in progress’.
He added: ‘We are still in a launching phase, and we have to figure out exactly what is the right offer. It’s not something that is easy.’
Fenty fashion’s Instagram account has 1 million followers; Savage x Fenty by Rihanna has 4 million and Fenty Beauty by Rihanna 10.6 million. Fenty Skin has 852,000 followers.
Lots of influence: Fenty fashion’s Instagram account has 1 million followers; Savage x Fenty by Rihanna has 4 million and Fenty Beauty by Rihanna 10.6 million. Fenty Skin has 852,000 followers; seen earlier this month
Fenty – named after the Umbrella hitmaker’s full name, Robyn Rihanna Fenty – was meant to build on the singer’s joint cosmetics venture with LVMH, with a full range of clothing, shoes and accessories.
But the line was pricey – nearly $1,000 for a padded denim jacket and $810 for a corseted shirtdress – and failed to generate as much interest as her other lines.
LVMH and Rihanna added in a statement: ‘LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie.’
Savage x Fenty – the singer’s underwear line – recently secured $115 million in fundraising led by private equity firm L Catterton connected to LVMH.
LVMH did not elaborate on the reasons for hitting the pause button on Fenty but after a big launch and debut collection, the brand kept a low profile and never followed up with major marketing events, even before the COVID-19 crisis.
Its Instagram page had not posted since January 1 and has not released any new clothes since November last year.
Cool girl: The Diamonds singer first put out her makeup line three years ago at Sephora, racking up sales eclipsing $100million over the course of its first few weeks