Refresh your brand for 2022 and beyond


Rebranding your business enterprise can feel like a challenging task. It’s possible you set it up you, did it on the fly a long time back or it’s possible you are not connecting with your ever-evolving audience any longer. But we consider that it is an thrilling time, as you system for the potential of your model or organisation and go on to evolve its footprint on the globe.  

Your brand encompasses significantly more than just colors, fonts and a symbol. It is a way of communicating your values, manufacturer personality, tone of voice and perception of humour. When folks see and knowledge your brand name for the 1st time, it acts as an significant first impression. Your brand is a way of attracting your suitable shoppers to you, positioning you amid your competitors and communicating significant data about your small business. 

So, the place do you get started when contemplating about rebranding? It all starts off with a manufacturer audit. 


Idea 1 – DO A PULSE Test

Establish what the goal of the model refresh is. Get inventory of your current model picture and be aware down what is and is not doing work. It may well be practical to create a PMI Chart with columns for Pluses (positives), Minuses (negatives) and Exciting (points to note) – this workout can help you organise and evaluate your ideas. 

If you really don’t by now, familiarise your self with brand name storytelling by reading through ‘Ask an Qualified: How to Develop a Powerful Brand Story’. It will deliver context so you can get started considering about where by to take your personal small business and will aid tell your brief for the professionals. 



Suggestion 2 – Question AN Skilled

This might be in the form of an promotion, marketing or graphic design agency, freelancer or guide. Point is, they can aid you pinpoint just what is and isn’t doing the job, inquire you crucial thoughts to nail your messaging like: Who are your prospects? Who do you want to attract? What are you striving to say? And what are your ambitions? They will then produce the vital factors of your brand name whilst you get to target on your day-to-day organization. A comprehensive nicely thought out short will set them up powerfully to deliver this.  

The end success need to be a thorough manufacturer recommendations document (if not referred to as a design and style guideline) that addresses off all components as stated previously, together with the all-crucial brand, tone of voice, colour palette and so on. This way any individual new to the organization working on your brand name can keep your marketing consistent.  


Tip 3 – REFRESH YOUR Marketing and advertising Substance

When your new visuals property are completely ready, it’s time to refresh your promoting materials together with your web site and social media channels. Normally be regular visually and in the created variety. Think about investing in merchandise this kind of as enterprise cards, letterheads, with compliments slips and stickers for experience-to-face interactions with opportunity consumers. Collateral does not halt there of course. You can also get postcards and loyalty playing cards built, posters, magnets, calendars, brochures, auto magnets and banners and signage.  

Did you know Officeworks can help with your promoting products? We have the Officeworks Print, Copy and Develop company as well as in-residence graphic designers that can operate with you to fully grasp what would make your company unique and deliver that to lifetime in an eye-catching way. They can also structure a symbol, enable with laying out your up coming brochure, banner design, building business enterprise stationery, or just earning your paperwork seem extra experienced. 

Together with Print, Duplicate and Build providers, alongside one another with Minor Marketing and advertising, Officeworks presents strategic marketing and advertising support to modest corporations – providing solutions these kinds of as 1-hour professional consultations, customised internet marketing options and advertising and marketing wellness checks – accessible to compact enterprises no make a difference the place they are on their internet marketing journey.  


Suggestion 4 – Promotion

This can be carried out in a number of approaches from a social media campaign, to eDMs (electronic immediate mail), publication content articles, a weblog publish or compensated media this sort of as an online, radio, television set or print ads. Both way, make absolutely sure you have a compelling story to inform. Take your shoppers on the adventure with you. Have them be section of the enjoyment by sharing guiding-the-scenes sneak peeks of the rebrand. You could even operate a competitors for some enjoyment.  

Some much more sizzling ideas can be located in this write-up which references some more recent common solutions for social media promotion this kind of as TikTok, Instagram Reels and Tales (use countdown timers on Stories to make excitement), podcasts and voice-first programs such as Alexa you could also take into account seeking. 


This report was provided by the crew at Officeworks, an ARA husband or wife.

Officeworks is Australia’s primary retailer of business materials, technological know-how, furniture, education means, artwork materials and Print & Make. Officeworks delivers additional than 40,000 merchandise on its web-site, catering to micro, small and medium small business consumers to support them start, operate and grow their organization. With each day very low rates on high-quality items and solutions, which includes tech-help by Geeks2U, you will find almost everything you require at Officeworks.   



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