Naomi Osaka is building her manner empire.
The tennis pro just announced her hottest collaboration — a limited-version womenswear line in partnership with Levi’s — that pays homage to her Japanese heritage.
Offered Aug. 24 in decide on Levi’s stores and on the brand’s application, the Levi’s x Naomi Osaka selection characteristics four upcycled denim pieces: a kimono ($380), lace-up shorts ($150), crystal fringe shorts ($250) and a trucker jacket reimagined as a bustier major ($180).
“I constantly liked sporting kimonos when I was a kid. So, to be equipped to do it in denim felt definitely distinctive and a little bit unforeseen,” Osaka said in a push launch of the stand-out style and design, which incorporates a matching obi belt. “The sustainability facet was super critical to me. And I adore that each piece in the collection has been recycled or repurposed from previous stock.”
The four-time Grand Slam winner, who represented Japan at the 2020 Olympic Online games, also stars in the campaign for the upcoming collaboration, modeling the denim pieces with sneakers and gold components to mirror her feminine-meets-sporty individual model.
In the Levi’s x Naomi Osaka assortment marketing campaign online video, the athlete and activist shares that she and her sister (Mari Osaka, who is also a qualified tennis player) made use of to devote “hrs and several hours on end” sketching designs. “It really is often been a detail for us,” Osaka says of her lifestyle-very long enjoy of style.
The strong marketing campaign and video highlighted the “journey of getting to be” with an inspirational lineup of stars including Willow and Jaden Smith, 13 Reasons Why‘s Brandon Flynn, actress and product Leyna Bloom, celebrity stylist Karla Welch, activist Dolores Huerta, disability rights advocate Haben Girma, and Osaka, to title a several.
“It was significant to share my tale in situation I can aid or inspire any person,” Osaka advised Individuals at the time. “My aim is seriously to raise recognition, so this marketing campaign gave me that platform, which I’m extremely grateful for.”
The tennis champion also opened up about seeking to style much more collections in the potential.
“I would like to start my personal model a person working day, likely alongside one another with my sister,” she said. “But for now I’m loving collab’ing with some terrific designers and mastering the craft and the enterprise.”
The Levi’s x Naomi Osaka collaboration is accessible Aug. 24 in decide on Levi’s suppliers and on the brand’s application.