Forget Paris or New York, Japanese women look to Korea for style inspiration

Does the aura of manner capitals these kinds of as Paris, London, New York, and Milan cross borders to the stage of inspiring the style of the inhabitants of the Land of the Mounting Sunlight?

While Japanese women admit currently being influenced by European and American style, it is Korean fashion, worn by K-pop icons, that is owning the largest inspiration on what they are carrying on the streets of Tokyo, Osaka, and Nagoya.

Japanese females you should not care about French stylish, Italian originality or New York polish – they favor Korean model.

According to a latest analyze conducted amongst customers of the Rakuten-owned Rakuma market application in Japan, Korean vogue is by considerably the most influential when it arrives to the design and style of Japanese females, from all generations (or just about), ahead of the US, France, Italy, the United Kingdom, Spain and China.

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This study was performed by Rakuma nationwide on July 1 and 2, 2021, amongst a sample of 5,124 consumers, which includes 3,896 women and 1,228 males over the age of 10.

The breakdown signifies that additional than three quarters of Japanese women and youngsters aged 10 to 20 (77%) answered Korea to the question “Which region apart from Japan do you reference the most when it arrives to fashion?”

Japanese women in their 20s (57%), 30s (36%), 40s (24%), and 60s (22%) also see Korea as a need to-have style reference. Only those in their 50s location France at the best of the record of most influential nations around the world in conditions of design and style (23.5%), but Korea remains in the top a few (21%).

Take note that for Japanese women aged 10 to 40, it is the US that will get 2nd location in the position.

American design is a reference for men

For Japanese gentlemen, design and style references appear straight from the US, and this for all age groups with at least 40% of votes.

In 2nd placement, is Korean manner for the youngest, the 10-20 yr-olds (29%) and the 20-30 calendar year-olds (14%), though Italian model can take second place for Japanese adult males aged 30 and more.

And when requested to title the most inspiring famous people when it comes to type, gentlemen reported Japanese singer Takuya Kimura, then K-pop group BTS, as nicely as Japanese comedian George Tokoro.

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The research appeared at the factors why respondents chose a certain country as a trend reference.

The verdict: Korean trend is unanimously appreciated by adult males and women of all ages of all age groups since it is accessible and easy to find (65%), when the charm for American style is generally defined by the reality that it lets Japanese to convey their individual personalities.

At last, French and Italian models are deemed dependable by Japanese customers. – AFP Relaxnews