5 woman-owned small businesses you should shop today

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You may have been swept up in the hustle and bustle of Black Friday, or maybe you’re already strategizing for Cyber Monday, but you don’t want to skip out on Small Business Saturday! Falling on Nov. 27, today is the day to show your support for up-and-coming brands.

Plus, the holiday season is the perfect time to support small businesses while also checking off gifts on your holiday list. So keep scrolling to get the details on five woman-owned small businesses that are definitely worth shopping this weekend. 

1. Crown Affair

Founder: Dianna Cohen

Where to shop: Crown Affair, Goop, Violet Grey

Crown Affair is a high-quality hair care company that prioritizes clean ingredients and effective formulas. The brand is on a mission to make people look forward to taking care of their hair instead of dreading it or stressing out about it. From hairbrushes to hair oil and dry shampoo, Crown Affair has products to help you have a good hair day every day. 

Top pick: The Post-Shower Bundle, $121 (Orig. $159)

Credit: Crown Affair

Credit: Crown Affair

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The Post-Shower Bundle includes a comb, a hair towel and hair oil. All three items are suitable for all hair types and come in a mint green travel kit. [Editor’s note: Crown Affairs towel and hair oil are irreplaceable items in my hair care lineup — if you splurge on something this holiday season, let it be this set!]

2. iNNBeauty Project

Founders: Alisa Metzger & Jen Shane

Where to shop: iNNBeauty Project, Sephora

iNNBeauty Project offers inclusive, affordable, non-toxic and vegan skincare products for everyone. And its formulas are truly incredible — the brand even has a proprietary plant-based complex that addresses uneven skin tone and promises not to irritate skin. All of iNNBeauty’s individual products retail for $32 or less, but you can save when you shop bundled kits.

Top pick: Glaze Duo, $25 (Orig. $30)

Credit: iNNBeauty Project

Credit: iNNBeauty Project

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This limited-edition set contains two full-sized lip glazes in shades Candy Apple and Candy Cane. These vegan lip oils are great if you’re looking for “visibly soft, plump and glossy lips.” Plus, they’re just as pretty on their own as they are layered over your favorite lipstick.

3. Maison Miru

Founder: Trisha Okubo

Looking for some sparkle? Maison Miru has your back! According to the brand’s about page, Maison Miru is a “unisex system of jewelry: essential pieces that you can play with to endlessly remix and reimagine to exercise your creativity.” Brand founder and creative director Trisha Okubo has an engineering background that shines through in the brand’s versatile pieces. Mix and match these designs to your heart’s desire!

Top pick: Pave Lighting Nap Earrings, $85 (Orig. $90)

Credit: Maison Miru

Credit: Maison Miru

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These Pave Lighting Nap Earrings are perfect if you like to sneak a little cat nap into your day. Finished with push-pin flat backings, these earrings are designed to be worn 24/7 since they won’t poke you. Is that genius or what?

4. We Are Chimmi

Founder: Hoa Huynh & Sunny Y.

We are Chimmi, short for ‘Children of Immigrants,’ is an accessories brand founded by two first-generation immigrant women. The brand sells beautiful hair claws, headbands, jewelry and more, and it donates 10% of its profits to organizations that support immigrants and marginalized communities.

Top pick: Crinkle Rectangle Geo Metal Clip Set, $12

Credit: We Are Chimmi

Credit: We Are Chimmi

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These gorgeous hair clips will look like liquid gold and silver flowing through your hair. For just $12, you can bring home this set of two clips and wear both together or gift one to your BFF.

5. Mure + Grand

Founder: Emily Guggino

Mure + Grand (previously Mulberry and Grand) is a New York-based brand founded by Emily Guggino. You can shop everything from clothes to candles from the brand, as well as exclusive handmade specialty products that you won’t be able to find anywhere else. And with a newly curated selection of items available every season, you’re sure to come back to Mure + Grand again and again.

Top pick: Faux Fur Collar Knit Sweater, $65

Credit: Mure + Grand

Credit: Mure + Grand

Perfect for the holiday season, this faux fur-collared sweater is festive and oh so cozy. Plus, you can remove the collar if you want a simpler look. By the way, this style also comes in white.

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